Core Values
These are the operating philosophies and principles that guide our internal conduct as well as our relationship with the outside world.
Mission first, people first
We focus on profoundly impacting those touched by cancer through delivery of our mission.Create awareness and inspiration
The more people that know about our mission and service, the more people we can help and inspire.Never let fundraising distract us from our mission
Of course we graciously and gladly accept donations! However, we believe it's most important to dedicate our time, energy, and resources to our mission. That's why we don't embark on time-consuming and distracting funding campaigns and you'll never see fundraising requirements, mandatory minimum contributions, or be pressured to donate.Create community
We strive to be inclusive, to build long-term relationships and to treat everyone with empathy and compassion.Build alliances with everyone
We are happy to share and help any good cause. We don't compete - we just hug back!Stay relaxed, laid back and have funnnnnnnnnn!
While the work we do is serious, there's a joy and fulfillment in making an impact in people's lives.Stay innovative and always improve
We believe in excellence and must never settle for being "good enough." We set and exceed our own high standards in order to best help those touched by cancer.Be humble
Cancer is an equalizer. There's no room for ego in the cancer fight.
